Quo Vadis Media?
Hannu Olkinuora’s EVA Report Quo vadis media? was published on Thursday, 18 May. In his report, Olkinuora discusses the fascinating world of the media: how and what does the media audience consume, how does the media answer challenges from fragmentation of information and the audience, the increasing significance of entertainment value and the breakthrough of the Internet.
Do the media and its makers accept responsibility for what they offer? Do they accept responsibility for their audience?The original mission of the media was to better the world. It probably succeeded in its mission, too, but when society believes that the power of the media is so strong that it attributes almost everything, good and bad, to it, there is reason to ask can the media better the world anymore?
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